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Polkomtel - Plus GSM
Methods of user interface design for the Internet and mobile portals for modern GSM and UMTS devices.
Objectives
The objective of the project was to determine preferences and behaviour of Internet and mobile portal users. Various interface designs (layout and colour) and methods to offer services over the Internet using mobile devices were studied. Guidance principles for portal design were formulated, especially for the applications on GSM and UMTS devices.
Methods
To study user preferences in portal usability the user behaviour was analysed, including first impression on the layout, colour and shape preferences, methods of content presentation and navigation elements, etc. The preferred methods of navigation, options’ selection (drop-down menu, radio buttons, etc.) and speed of finding links were also analysed.
After study of preferences of the basic components of the portal several dozens of interface graphical designs were proposed, which integrated the early selected elements. Experience of use of the proposed solutions by the tested group members was recorded on cameras, and their behaviour and comments were analysed in cooperation with a market research company. The research was carried out using iteration approach so, that the conclusions of one series of tests constituted a basis for new designs, presented to a target group in the following test series. Seven series of tests were completed, and at each phase more advanced solutions were proposed.
The research results were then collected and compiled into a report form, where principles of the mobile portal design were formulated for various group of the Internet users (taking into account age, education, profession, sex, etc). The conclusions were supported by many pieces of video footage included into the report, which supported and emphasised the most important issues for the users in the simulated environment.
Result
As a result of the project user interface design principles were formulated for the Internet and mobile portals for various target groups of user. Suggestions on layout, colour and navigation elements were described in details. Methods of communication of the users with the Internet applications when using various services were also determined. Behaviour of members of the tested group of users was described and explained to help in making proper decisions when designing new services offered via the Internet by mobile phone operators for GSM and UMTS devices.
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